Irda Tahir
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About

In my spare time you will find me participating in food event and festivals in Benelux area, cooking creative dishes, running, skating, reading, doing power yoga and dancing.
I have high interest in food, fashion, music, social & cultural trends, event organising, typography and developments in the media.

Inviting and encouraging human emotions into the design and communication process through my work is a very stimulating challenge for me. I believe that while design is not as important as life, more life should be brought to design.

My current specialties are:
Design management, Art Direction, Talent management, Branding, Photography, Advertising, Direct Marketing, Direct Response, Channel Marketing, Neuromarketing, Visual Narrative, Online and responsive design, Agile project management.

I am based in the Netherlands and currently exploring new opportunity in Design and eCommerce Industry within a multinational organisation and global corporate culture.
If you wish to get in touch, please contact me at irdaarianitahir@gmail.com

CV available upon request.

Creative and brand transformation leader with

15+ years of global experience spanning FMCG,

e-commerce, agency leadership,

and human-led, AI-enabled approaches

to creative and marketing.

Global Brand and Organisational Transformation Leader with senior level success in cross-cultural management, brand positioning, sonic branding, retail experience, customer engagement, digital product design, content strategy, scalable global design systems, and human-led AI transformation across Brand, Design & Marketing.

Build revenue-driving global brands through iconic consumer experiences that strengthen brand equity, scale global activation, deepen customer loyalty across digital & physical ecosystems, and transform creative organisations.

C O R E E X P E R T I S E
Global Brand Strategy & Positioning • Brand Management, BX & CX Strategy • Enterprise Design & Experience Transformation • Customer Experience & Omni-channel Ecosystems • AI-Enabled Creative & Marketing Transformation • Product, Digital & Experience Strategy • Brand Visual Identity Systems (UX/UI Integration) • Integrated Marketing Communications • Strategic Partnerships & Stakeholder Management • Community Building & Cultural Engagement • Team Leadership & Cross Cultural Management • Organisational Scaling & Capability Building • Creative Direction & Art Direction • Performance Marketing & Growth Strategy • Consumer Insights & Neuromarketing • Social Media & Brand Communities • Customer Acquisition, Retention & Loyalty • Budgeting & Forecasting • Enterprise Asset & Design Systems Management

Let’s connect | irdaarianitahir@gmail.com | +31 6 22 22 39 91