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    <lastmod>2018-08-03</lastmod>
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      <image:caption>PROJECT TITLE   |   The CUSTOMER Voice: What are our customers telling us?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad9b5075cfd795a2317dd7d/1530174655237-WQN21R9KLI2RLHXIXKBQ/InfoGraphics-CustVoice3.jpg</image:loc>
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      <image:caption>PROJECT TITLE   |   The CUSTOMER Voice: your quarterly view on the needs of our customers</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad9b5075cfd795a2317dd7d/1525176194120-AE2E7Y3G8WJ5VJI9LGHT/Tile_Cust-Int.jpg</image:loc>
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  <url>
    <loc>https://www.irdatahir.com/about</loc>
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    <lastmod>2024-12-02</lastmod>
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      <image:title>About - Multidisciplinary Creative Lead</image:title>
      <image:caption>I am a multidisciplinary creative lead and global marketeer with over 15+ years of e-commerce experience, FMCG and agency management. Demonstrated senior level success in people and cross-cultural management, purpose and brand-focused visual communication, sonic branding, brand positioning, organisational structure, change management and organisational identity. Strong skills in helping brands drive revenue by delivering loyalty-generating customer experiences, growing brand power, brand activation, visual narrative, typography, agile methodology, hiring and turning potentials into high performer and building solid cross-functional creative teams, included building internal creative agency.</image:caption>
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